Featured.
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Creative Direction Session will allow you to clarify brand voice, identify audience, provide content ideas + structure: what to stop/ what to focus on /leave with a clearer message, content direction, and next steps.
As a Communications & Marketing Strategist, my role has been to listen deeply, organize the noise, and return clarity with a clear goal to help move the dial and generate results and leads. That practice has shaped my approach. I bring added value of a network, expertise, strong following. $175/hour -
An intensive audit to declutter and clarify your messaging, establish positioning, conduct gap analysis. You have done the work, now align your brand, and reveal the magic already inside. As a Communications & Marketing Strategist, my role has been to listen deeply, organize the noise, and return clarity with a clear goal to help move the dial and generate results and leads. That practice has shaped my approach. I bring added value of a network, expertise, strong following.
Follow Up Plan emailed to client.
Visibility Audit: $750
Optional Add On
Strategic Plan (3 months) +$750
Strategic Plan (6 months) +1250
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The Blueprint Plan ... $1,750 ($2900 value)
{Visibility Audit + 6-Month Strategic Plan + 30-Day LinkedIn Content Plan} With this bundle you The Visibility Audit
+ the 6-Month Strategic Plan, together, plus a 1-month LinkedIn content plan at no additional cost. Everything you need to know where you stand, where you're going, and how to show up while you get there.
karlamarie@inthespotlight504.com | inthespotlight504.com
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The Visibility Audit + The Strategic Plan
The Visibility Audit
Ninety minutes on your visibility, and written recommendations in your hands within 48 hours.
A one-on-one strategy intensive focused on how your business shows up in the world. You complete a pre-session questionnaire so we hit the ground running, then we spend 90 minutes on your positioning, PR readiness, marketing, and messaging... where you're strong, where you're leaking, and where the opportunities are.
What you get:
● Pre-session questionnaire so the 90 minutes start at full speed
● 90 minutes of focused strategy across positioning, PR, marketing, and social
● Written recommendations within 48 hours on voice, branding, and positioning... your priorities, in plain language. Edit recommendations. Brand/Voice shift adjustments.
The audit tells you what needs to change and why.
WHAT COMES NEXT?
If you want the roadmap for how, when, and in what order... that's the Strategic Plan.
The Strategic Plan
The roadmap: what to do, in what order, and how.
Where the Visibility Audit makes recommendations, the Strategic Plan gives you guidance, concept and theory, a mapped-out plan your team can execute month by month: priorities, timing, channels, messaging direction, and milestones.
● 6-Month Strategic Plan
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Hire us to work with you to build the foundation before the PR work begins.
This engagement can be a one to two month engagement that lays the foundation to begin your PR campaign.
Not every business is ready for a full PR campaign, and the honest ones know it. What they need first is a PR strategy that builds the foundation, one that sets them up to succeed... whether they launch a campaign with us next or run their own PR from a position of strength.
This is not a PR campaign. This is the groundwork that makes a PR campaign work. Most businesses come to PR with outdated websites, photos, bios, inconsistent messaging, off-brand voice and vocabulary, and platforms that don't reflect who they are today or don’t communicate to each other... and pitching media on top of a weak foundation is broadcasting static.
The Visibility Partner fixes the foundation first, so that when the spotlight arrives, everything it points people toward is ready.
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Visibility plans designed to elevate your brand presence through strategic public relations, media positioning, content strategy, partnership development, and audience engagement. Whether you are building awareness, strengthening credibility, or expanding influence, each plan is tailored to support intentional growth and meaningful visibility.
Growth $3,500/month
The full media engine. Local and national strategy, 4 to 6 pitches a month, media kit, press releases, interview coordination, positioning, editorial support.
Growth + Authority Hybrid $4,000/month
Everything in Growth, plus advanced brand positioning strategy and internal communications advisory.
Authority$5,500+/month
Full national authority positioning. Thought leadership, guest articles, speaking outreach, the works.
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Social Media Bootcamp
“Beginner” doesn’t always mean starting from zero.
This hands-on workshop is for people who have social media—maybe you post, scroll, even get likes—but aren’t seeing real results like inquiries, sales, or booked clients.
In this supportive, non-judgmental setting, we’ll break down how to turn casual visitors and followers into actual leads and profit. You’ll get step-by-step guidance, time to work on your own accounts, and personalized one-on-one support—all in a comfortable coworking space designed for learning and momentum.
Added benefit of working with other professionals, entrepreneurs, creatives, and business owners with similar goals and challenges to help support efforts.
Come with a business, side hustle, or idea.
Leave with clarity, tools, and immediate next steps you can use right away.
This Workshop Is For You If You Are:
- Brand new to social media or learning as you go
- Comfortable using Instagram/Facebook but unsure how to make it profitable
- Posting consistently but not seeing inquiries, sales, or growth
- Unfamiliar with the vocabular, terms, or trends
- Building a business, brand, or idea and need conversions—not just views
- Looking for guidance without jargon, judgment, or pressure
What We’ll Cover (Hands-On + Practical):
1. What “beginner” really means in today’s social media landscape
2. Turning profile visits into leads (bio, links, calls-to-action)
3. What to post when you want results—not just engagement
4. Simple tools to save time and reduce overwhelm
5. How to make your content clearer, more intentional, and easier to create
6. Live work time on your social media with one-on-one help
🖥 Bring your phone, tablet, or laptop—we’ll be working in real time.
Workshop Details:
Duration: 2 hours
Format: Small group + personalized support
Setting: Coworking space environment
Vibe: Comfortable, non-judgmental, results-focused
Outcome: Clarity, confidence, and immediate improvements to your social media, and content to get you going!!!
Pricing:
$375 Private Workshop Intensive
$175 Social Media Consultation & Tips
$125/pp Group Workshop (4 minimum)
If you have a business or idea and need profits and conversions—don’t miss this.
If the time does not work out for you or you prefer one-on-one in person workshop, schedule a Marketing Consultation for $175 at your convenience.
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📱 Mobile content creation
📸 Photos | 🎥 Videos & Reels | 🎨 Graphics
🧠 Creative direction + marketing support
Not a traditional photoshoot.
Content is captured on a mobile device with hands-on expert guidance.
For professionals, small business owners & entrepreneurs, Creatives & wellness practitioners
“I need photos, videos, and new content—but I’m not great at capturing myself and want professional assistance." or "I need to step up my online presence, but I don't know where to start"One Hour ($199)
Half Day $500
Social Media Management starts at $1500, contact for custom designed services.
A La Carte.
Looking for the full picture?
What you see here is a taste of how Spotlight Strategy Group works with founders and executives.
The complete menu of services and pricing, from quick-turn Spotlight Express projects to à la carte support and full PR campaigns, lives on a private page.
Fill out the request form below for our full rate card or email karlamarie@inthespotlight504.com
Spotlight Express
The Edit
The Write
Professional Bio Package
LinkedIn Profile Refresh
One-Page Website Rewrite
The Pitch Email
Caption Batch
Positioning Statement
Award or Grant Submission Edit
Headline and Tagline Set
À La Carte
Media + Press
Media Outreach Package
Media Pitch Campaign
Press Kit Build
Media Training
Press Release
Content + Coverage
Social Media Management
Content Coverage (Photos, Videos, Design) Retainer
Caption Package
Captions + Posting
Full Management
The Article Series
In the Spotlight 504 Editorial Feature + Amplification
Bilingual Content Package
Strategy + Positioning
Brand Messaging Intensive
LinkedIn Authority Series
Campaign Sprint
Launch Strategy Package
Team Support
Fractional Communications Director
Quarterly Strategy Partner
Network / Branding Event Planning + Management
What makes this consulting different
We are not a high-volume firm or a one-size-fits-all solution. This approach blends strategic rigor with creative intuition, supporting clients who want their communications to feel both effective and human.
Karla Marie has developed a relationship-driven consulting practice rooted in three beliefs:
Clarity is power. Creativity is movement. Connection creates magic.