Public Relations Campaign Plans
Visibility plans designed to elevate your brand presence through strategic public relations, media positioning, content strategy, partnership development, and audience engagement. Whether you are building awareness, strengthening credibility, or expanding influence, each plan is tailored to support intentional growth and meaningful visibility.
Starting at $2000/month
Spotlight Starter
Authority Builder
Signature Spotlight
Partnership & Influence
Event & Campaign Visibility
To request a proposal schedule a consultation. Email karlamarie@inthespotlight504.com
Social Media Management & Direction
Starting at $1200/month
To request a proposal or schedule a consultation, click here
Visibility Audit $750
Marketing Consultation — $175/hour
Clarity in one sitting.
Not sure what to focus on? Overwhelmed by your options? Need a second set of expert eyes?
This is a working session — not a pitch, not a discovery call. We sit down, look at what you've got, and get specific about your brand voice, your audience, and your next three moves.
You'll leave knowing what to stop, what to double down on, and what to say.
InTheSpotlight504 Feature — Starting at $100
Your story, told well, in front of a local audience that cares.
InTheSpotlight504 is our community editorial platform covering the people, places, and businesses that make New Orleans worth knowing. With 11K+ followers and 20K–45K monthly views, it's a trusted local voice — not a directory listing.
A feature here isn't an ad. It's a story. And stories build trust in ways ads can't.
Paid partnerships start at $100–$850. Custom rates available for ongoing or special projects.
What makes this consulting different
We are not a high-volume firm or a one-size-fits-all solution. This approach blends strategic rigor with creative intuition, supporting clients who want their communications to feel both effective and human.
Karla Marie has developed a relationship-driven consulting practice rooted in three beliefs:
Clarity is power. Creativity is movement. Connection creates magic.
You need a clearer message and a partner who can help you bring it to the right audience at the right time.
That's what Karla Marie has spent 26 years helping people find.
Every story deserves to shine
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Every story deserves to shine ✻
I'm Karla Marie — strategist, creative director, and the founder of Spotlight Strategy.
My work is simple at its core: I help you figure out what you're really saying, who you're saying it to, and how to say it in a way that moves people.
Before AI made "brand strategy" a buzzword, I was doing this work the old-fashioned way — by listening closely, asking the right questions, and building communications plans that actually produced results. I've led campaigns for banks, schools, nonprofits, and cultural institutions. I've launched magazines, managed crises, and helped organizations navigate major transitions — including leading a 90-year-old bank through a full rebrand that shifted its average customer age by 15 years in under two years.
As the founder and publisher of N.O.sotros Magazine — a nationally recognized New Orleans cultural publication now preserved in the Tulane and LSU archives — I built an editorial platform from scratch that amplified Latino voices and connected a community. That work shaped everything I do today.
I am not a high-volume agency. I take on clients intentionally, work closely, and stay in it until the needle moves.
My approach is built on three beliefs:
Clarity is power.
Creativity is movement.
Connection creates magic.
If your messaging feels scattered, your online presence feels flat, or you just can't find the words for what you do — let's talk.
“I believe clarity is power, creativity is movement, and every story deserves to shine.”
Karla Marie (Karlita)
Cochran San Martín
Spotlight Strategy Group Founder
Strategist | Creative DirectorHow I Support Brands & Organizations
Through Spotlight Strategy Group, I offer integrated marketing, creative, and consulting services designed for clients who value thoughtful strategy, strong visuals, and authentic connection.
Brand identity and voice development
Strategic storytelling and communications planning
Campaign strategy and rollout
This work helps clarify who you are, what you stand for, and how to communicate that with confidence.
Brand Strategy &
Messaging
Finding your voice and aligning your story
Bringing strategy to life visually
Logo and visual identity development
Website and social media design direction
Photography and content art direction — editorial storytelling for people, events, and moments that deserve intentional visibility
Design is treated as a strategic tool — not decoration — ensuring every visual choice supports your message.
Design &
Creative Direction
Copywriting and storytelling for digital and print
Social strategy and content planning
Press releases, events, and community engagement
This work bridges planning and execution, helping your message land with clarity and consistency across channels.
Marketing &
PR Support
Connecting your story to the right audiences
A Partnership, Not a Transaction
Every project is a collaboration.
I work closely with clients to uncover the strategy that will make the needle move and minimize the workload. I declutter the noise in messaging to align intentionally to your vision. Decluttering doesn’t mean removing everything—it means noticing what matters and letting it shine.
When collaborating with other creatives, I assemble the right team for each vision and intentionally partner only with professionals who bring:
Deep experience
Creative integrity
Shared values of excellence
No project is too big or too small when the right people are in the room — and when the work is guided by intention.
For over two decades, I’ve supported corporations, nonprofits, startups, educational institutions, and creative collectives in telling their stories with clarity, intention, and artistry.
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![Flyers for the International School of Louisiana, celebrating 25 years, featuring a colorful design with a globe and children, highlighting programs, culture exchange, and campus activities.]()
International School of Louisiana
At the International School of Louisiana, I was responsible for Communications & Development Strategic Planning. I oversaw, led, and executed all of the “district-wide” work related to Marketing, Public Relations, Media Relations, Advertising and Media Buys, External and Internal Communications, Crisis and Emergency Communications, Fundraising, Fundraising Events, and Grants.
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![A collection of six magazines titled "N.O.sotros" arranged on a pink and gold textured fabric surface. The magazine covers feature various colorful images and illustrations.]()
N.O.sotros Magazine
With N.O.sotros Magazine, I built a platform rooted in connection—spotlighting Latino professionals and culture through storytelling that brought people together across print, community visibility, and lived experience. That season shaped how I approach marketing, PR, events, and social today: as relationship-building first, and promotion second.
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![Group of five people holding a large check for $25,000 made out to Thai-Coon, LLC, from the Bank of New Orleans]()
Bank of New Orleans
At Bank of New Orleans, I led a 90 year old bank name change from Greater New Orleans Homestead to Bank of New Orleans. In an institution where the average age of customers at the time was 60 and technology shifts were just starting to take place. This took more than just a design approach and change in logo, it was a mental and emotional shift that took a full year to develop. It was successful and welcome and shifted, in just 2 years, the average age of clientele to 45.
Let’s create something meaningful — and bring it to life.
Whether you’re refining your message, building a brand, or preparing for a new chapter of growth, I’d love to connect.
Karla Marie (Karlita)
Founder, Studio Shakti | Spotlight Strategy Group
Consultant | Creative | Strategist
Editor @inthespotlight504
