Marketing

Advertising

Design

Communications

Marketing ✻ Advertising ✻ Design ✻ Communications ✻

A logo featuring a colorful, decorative umbrella with peacock feather motifs and golden tassels. The umbrella shields text that reads "Spotlight Strategy Group".

Your story is already powerful.

Let's make sure the right people hear it.

Spotlight Strategy Group is a full-service Public Relations & Marketing practice led by Karla Marie — a strategist, creative director, and storyteller with 27 years of experience building in business development and communications.

For founders and CEOs who are launching something new, companies or organizations navigating a rebrand or special project, or executives seeking brand positioning, authority, and visibility.

Featured Plans | Menu of Services | Meet Karla Marie

Spotlight Strategy Group clients reach out to us for support in Business Development, Marketing, Communications (Internal and External), Social Media and Content, Design, and more. We appreciate the chance to work with New Orleans founders to help their businesses grow.

About our Boutique Agency services

A woman with long black hair and hoop earrings, wearing a red blazer with white polka dots, smiling while sitting at a desk during a conversation with another woman with brown hair. The desk has a notebook, pen, laptop, and a black coffee mug with the word 'FOCUS' on it.

Who It’s For

  • Growing businesses
    Companies entering a new phase of growth and looking to expand, refine their messaging, and align their visibility with business goals.

  • Executives & Visionaries
    Individuals building a personal brand, thought leadership presence, or public-facing platform.

  • Corporations & Teams
    Organizations navigating campaigns, brand transitions, or communications challenges that require outside expertise and a fresh perspective.

  • Small businesses & nonprofits
    Organizations that need strategic communications, branding, or visibility support—but aren’t ready for a full in-house team.

What we offer:

  • Strategy & Visibility

  • PR & Marketing Campaigns

  • LinkedIn Positioning & Business Development

  • Social Media Management & Consulting

  • Visual & Creative Direction

  • Editorial Content | Ghostwriting & Copy Editing

  • InTheSpotlight504 Features (media/editorial visibility)

About our digital magazine

A magazine titled 'In The Spotlight' resting on a wooden table with a cup of coffee, a green plant, and a quote overlaid on the image. The quote reads: 'with a second line in my step wherever the rhythm carries me...' and at the bottom, it says: 'because every story deserves to shine' by Karli ta.